The following promotional toolkit is designed to help you maximize the impact of this very special day in paddlesports. We have broken it down into three key sections. Let us know if you have any questions by emailing us at info@paddlesportstradecoalition.org
1. The Essentials
Campaign Hashtag:
#GoPaddleDay
Website:
PTC Social Media:
Please tag @ptcpaddlesports in your social posts so we can share your Go Paddle Day content.
[Links to PTC social profiles: Facebook, Instagram, YouTube, LinkedIn]
Downloadable Graphics
Please incorporate these graphic elements into your Go Paddle Day promotional materials. You're welcome to create your own graphics using the provided logos, QR codes, and the #GoPaddleDay hashtag, but please do not alter the appearance of the logos.
2. 2025 Key Dates and Messaging
Please share PTC’s social posts and/or incorporate the following messaging into your own social media calendar to help promote Go Paddle Day on June 14, 2025.
May 9: Campaign Launch
Celebrate @PTCpaddlesports #GoPaddleDay with us on June 14, 2025!
Go Paddle Day is your chance to get outside, connect with your community, and enjoy the water. Whether you’re paddling solo, hosting an event, or introducing someone new to the sport, you’re helping to grow a more inclusive paddling community.
Find or host an event: https://www.gopaddleday.com/event-list
Instagram tip: Share this link via story or link-in-bio.
May 10 – May 31: Build the Momentum
Go Paddle Day is just around the corner on June 14! Now’s the time to plan your adventure, rally your crew, and get ready to hit the water.
Whether you’re leading a group paddle, hosting a cleanup, or just grabbing your board or boat, your participation helps get more people on the water.
Find or create an event: https://www.gopaddleday.com/event-list
June 1 – June 5: Countdown to Go Paddle Day
The countdown is on! Go Paddle Day is coming up fast on Saturday, June 14.
Have you made your plans yet? Join an event near you or launch your own to celebrate paddlesports and help grow our shared love for being on the water.
Events: https://www.gopaddleday.com/event-list
Want to win prizes? Tag your paddling photos and videos with @ptcpaddlesports and #GoPaddleDay to enter our giveaway.
June 6 – June 13: Final Week Push
Just one week until Go Paddle Day!
Mark your calendar for June 14 and make plans to get on the water. Invite friends, plan a route, or team up with your local club or outfitter.
Every paddler counts—and together, we’re building a more connected, inclusive paddling community.
Events: https://www.gopaddleday.com/event-list
Don’t forget: Tag your photos and videos with #GoPaddleDay and @ptcpaddlesports for a chance to win gear from our brand partners.
June 13: The Day Before Go Paddle Day
Get ready—Go Paddle Day is tomorrow!
Whether you’re hosting an event or paddling on your own, you’re part of a nationwide movement to celebrate the sports we love.
Invite your community, prep your gear, and get ready to share the stoke.
Want to win prizes? Tag your photos and videos with #GoPaddleDay and @ptcpaddlesports tomorrow!
June 14: Go Paddle Day
Today is Go Paddle Day!
Join us and thousands of paddlers across the country in celebrating our shared love of kayaking, canoeing, paddleboarding, and rafting.
Get outside, get on the water, and share your adventure by tagging #GoPaddleDay and @ptcpaddlesports on social media.
Your post could win you gear from our paddlesports partners.
Find events or share your own story: https://www.gopaddleday.com/event-list
Let’s make waves together.
3. Email & Websites
Here’s messaging you can use in emails and on your website to encourage your community to get involved and take action on Go Paddle Day. Feel free to copy and paste or customize the content to your voice and audience.
Subject Line / Headline Options:
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Celebrate Go Paddle Day on June 14 – Join the Movement!
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Get Ready for Go Paddle Day – It’s Time to Hit the Water!
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Paddle with Us: Go Paddle Day Is Coming June 14!
Hey [First Name],
On June 14, 2025, we’re celebrating something we all love: being on the water. The Paddlesports Trade Coalition Go Paddle Day is a nationwide event to inspire more people to get outside, paddle, and connect.
Whether you’re grabbing your kayak, your board, your raft or your canoe—Go Paddle Day is your chance to get involved, introduce new paddlers to the sport, meet new people, explore new places, and make a lasting impact on the paddlesports community.
Here’s how you can take part:
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Join the Celebration: Whether you’re organizing an event or attending one, every paddle counts. Find or host a local event in your area—big or small, it all makes an impact.
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Get on the Water: June 14 is your day to paddle—no matter where you are. Whether it’s a solo mission or a group adventure, just get out there and enjoy the water.
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Share Your Experience: We want to see how you’re celebrating. Post your photos and videos using #GoPaddleDay and tag @ptcpaddlesports. Your posts will help inspire others to get outside, too—and you could win some great gear from our partners.
We believe in the power of the water to bring people together, challenge us, and inspire new adventures. This Go Paddle Day, let’s make it count. From solo paddles to community events, we’re here to celebrate the moments that make paddling so special.
Together, we’ll inspire a whole new generation of paddlers and grow the sports we love.
Thank you for helping us make this day unforgettable. We can’t wait to see you on the water.
[Your Brand Name]